Here's a little look at some interesting articles the Online Media Relations team have read recently:

A deeper look at Google's search quality efforts
More interesting stuff from searchengineland on how Google works and thinks.

How to use Social Media for keyword research
Search Engine Journal talks about studying keyword trends (BUZZ) through the todays top Social Media sites.

Enjoy!

Here's some books that have helped the OMR team get into the right mindset for Online PR. If you are interested in any of the books, we've included their amazon page and the most relevant site associated with the publication.

I think online PR is as much about understanding the nature of the internet - the drivers that shape it. A core Driver is how humans have a need to share and find the truth on things that are important to them.

The Cluetrain Manifesto gives you a philosophical backdrop on this. It's like a business case. Its primary assertion is that markets are conversations. This simple principle is core to online PR and online marketing.