Why the spike? As you may remember, the iPhone was launched on 11th June. and on July 10th the infamous iPhone blender video was relaeased ... and it caught on.

You might think it was a one off thing, but not so. His previous 'hit' was back in December 2006 with 'will it blend: iPod' and got 4.1 million views. (see below). Altogether, he has released 58 videos based around a really cool idea. So a 3.44% hit rate is not bad.  

The unfortunate thing about this campaign is that despite millions of views and massive brand awareness, Blendtec have not managed to put themselves 'in the right path' when it comes to finding and buying a new blender. As you can see from this report below, Blendtec are not being found for the right keyphrases when people want to buy a blender:

When you do a google.com search for 'buy blender', you get

1. ehow.com/buy_4234_blender.html
2. shopping.kelkoo.co.uk/ss-buy-blender.html
3. shopping.yahoo.com/b:Blender:96477568

and no Blendtec.

Conclusion.

Google largely rank sites based on number and quality of incoming links to a site. Blendtec has about 4,500 incoming links and from looking through some of them, they seem to be good ones. The No1 ranked page for 'buy blender' has 5 inbound links.

If the guys in Blendtech are lucky, they have a great online PR campaign, but they have not 'hit the money' because they have not organsied their site. It's not in the right 'space' for buyers of blenders. Shame really. They are missing an opportunity.

 P.S. With a bit of re-engineering their site could easily rank for the 'buying' phrases...which is why I'm sending them this blog post.