International online PR
I've been working on some international search engine projects i.e. getting various sites across different languages and I found a very helpful set of guidelines from the Google's Matt Cutts.
The main point is that you can roll the duplicate content out across different countries (provided you jump through a few hoops) which obviously will save you on content provision costs.
The main point is that you can roll the duplicate content out across different countries (provided you jump through a few hoops) which obviously will save you on content provision costs.
If I have a website in Spanish that serves Spanish speakers in
Mexico, Spain, Latin America & the United States, how does Google
recommend that I tell them my content is relevant to searches in all of
those countries?
- A) Host a single site in any country you want, but use a general domain extension like .com, .net, .org, etc. Then, acquire links from sites in all of those markets and Google will realize that your content is intended for an international, Spanish-speaking audience
- B) Build a website for each country, but host them anywhere so long as they are registered with the proper top level domain. Feel free to use the same content on each, as duplicate content filters only apply to a single country.
- C) Build multiple websites for each country, host them individually in each country, register them on different top level domains and create unique content for each (even though the content might technically be exactly the same). Then, link build and market each site in each individual country separately. Don't interlink excessively between these sites.
- D) Use a single site for now and target your largest potential market. Then, give us some time to work on this issue - we'll have greater functionality for single sites targeting multiple countries/languages in the near future.
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