I've been working on some international search engine projects i.e. getting various sites across different languages and I found a very helpful set of guidelines from the Google's Matt Cutts.

The main point is that you can roll the duplicate content out across different countries (provided you jump through a few hoops) which obviously will save you on content provision costs.

Synario: You are tasked with PR'ing a target market. How do you track the 'buzz' it for online PR?

 

 

 

Personally I'm not really into submitting content to PR websites because I don't really believe may people actually read them. I'm sure there are many arguments against this, but if I want the authority opinion on a given subject, I'll either go to google or some of my favorite blogs or forums.

Still, if you are really working hard to get the word out, then this list my interest you...

Movabletype has a facility where you can 'ping' various blog directories and search engines everytime you upload a new post. if youre doing Online PR, then letting the right istes know you have made another contribution to the blogosphere is important.

Instructions:

Coming from search engine optimisation, I am very used to working to clear goals, wether it's
- ranking for a particular keyword
- getting in web traffic focusing on a particular interest
- achieving conversions (i.e. selling things)

When I look around the online PR space, I see lots of talk about social networks, blogs, meme building - but not a whole lot on the combination of PR and deliverables.

Having spent some time crusing the blogosphere for other online PR sites, it's clear there is a disconnect between traditional PR people and online PR people.

The disconnect seems to be:
- No real understanding of the multiple routes to end users
- Failure to understand the utility of the internet i.e. users want immediacy
- No sense of 'internet is a conversation'
- Hanging on to the idea that broadcast messaging is somehow goingto work in the internet.
- And (for me) most importantly Online PR as a way to get ranked on search engines